ClearContext Corporate Blog

Email is the Internet’s killer app, so it’s no surprise to me that, when given the opportunity, the web luminaries at the Future of Web Apps conference chose to design an app to help them with email.  In a panel that was given 40 minutes to design a new web app from the ground up, the group spent the most time working on an app to help manage email.  From moderator Erick Schonfeld’s TechCrunch post:

"But the app we ended up spending the most time brainstorming was one that Digg’s Kevin Rose dreamed up to help him manage his e-mail. He can’t keep up with it all, and wanted to come up with a way to stop offending people who he never gets back to by sharing some of his e-mail data with them. The concept was a site that keeps stats on your e-mail usage that your friends can check to see how far behind you are in responding to e-mails in general. (”It’s not you, it’s me”)."

Of course, this doesn’t really help.  Regardless of what system you have in place, you respond to the messages and people that are most important to you.  Letting someone know that you’re a really busy guy and that they’re not important enough to merit a personal response isn’t going to make them feel better. The key is to put in place technology and methodology to increase your efficiency and get more done so no important messages fall through the cracks.  See Deva’s Inbox Thesis for more on this subject.

CNET’s Caroline McCarthy took the opportunity to sound the email death knell.  As I have said before, nothing could be further from the truth.  Email is going to have a place in the business world for a long long time and, when it goes toe to toe vs. today’s newer collaboration tools in an enterprise setting, you’ll find that email’s so-called replacements sorely lacking.  The comments on the CNET article seem to agree.

Drew Loika has written a very flattering review of ClearContext IMS on his PreMagination blog.  In addition to a detailed explanation of how the product has helped, Drew writes:

“Recently my demo expired and while I already deeply appreciated the tool, that appreciation has been further emphasized due to the tools absence.”

Lucky for Drew, our long-standing, free license program is still in place.  Write a review of the product in a public forum (blog, website, discussion forums, newsletters, etc.), send us a link, and we’ll send you a license that will unlock the trial version of IMS.  It’s really that easy.

Here are the details:

• We don’t care what the subject matter of the forum is, as long as it’s in good taste.
• We don’t expect a dissertation.  Just post a few paragraphs that clearly show you have used the product.
• Post in a venue that gets some traffic.  Brand new blogs that were created solely to post the review don’t qualify.
• Reviews posted in the ClearContext discussion forums are not eligible for this program.

That’s it.  Follow the guidelines above, send us the link, and we’ll send you a license.

And Drew, thanks for the help putting the word out about ClearContext!  Drop us a line at support at clearcontext dot com and we’ll get you a key.

*** The free license program has been discontinued. This blog post remains up for reference only

Over the weekend, TechMeme pointed me to an interesting piece in the New York Times.  In a lot of ways, I have the same problem as Mark Bittman; namely:

"…I had developed the habit of leaving a laptop next to my bed so I could check my e-mail, last thing and first thing. I had learned how to turn my P.D.A. into a modem, the better to access the Web from my laptop when on a train. Of course I also used that P.D.A. in conventional ways, attending to it when it buzzed me.

…

In short, my name is Mark, and I’m a techno-addict."

Mark’s solution was to enforce a technology free day (or two) for the last few months.  And while he eventually found the benefits to be extremely rewarding, it wasn’t easy:

"On my first weekend last fall, I eagerly shut it all down on Friday night, then went to bed to read. (I chose Saturday because my rules include no television, and I had to watch the Giants on Sunday). I woke up nervous, eager for my laptop. That forbidden, I reached for the phone. No, not that either. Send a text message? No. I quickly realized that I was feeling the same way I do when the electricity goes out and, finding one appliance nonfunctional, I go immediately to the next. I was jumpy, twitchy, uneven."

That, IMO, is exactly why taking a break or going through some sort of detox can be a good idea. 

Merlin Mann at 43 Folders nails it though, when he says the problem is not the technology but the way we use it:

"Let’s be brutally honest, here — I can “work” at my computer for 10 hours and do nothing but dick around with Wikipedia and YouTube. Heck, even if I do “work stuff” like email and “research,” I can easily trail off in a hundred directions that have nothing to do with my initial task. Is that the fault of the computer and the internet? Maybe, kinda. But, no more so than I can reasonably blame this crappy hammer for that awkward birdhouse I built. Stupid hammer."

Both articles are really interesting reads, if only to get you thinking about how and why you use technology.

Chris Null has published an article in PC World on 50 add-ins and utilities that can improve your PC experience.  There are some excellent selections for browser additions, Office add-ons and multimedia utilities.  Of course, ClearContext is right there under Office Optimizers.

A couple of weeks ago I referenced Linda Stone’s post on Email Apnea, “a temporary absence or suspension of breathing, or shallow breathing, while doing email.”  Late last week, Clive Thompson pondered why the condition occurs:

“It’s so metaphorically rich I can barely begin to tease out the implications. Do we feel somehow threatened while doing email — hence our unconscious trip into fight-or-flight mode? Or do we feel as though we’re literally diving into some socially or technologically unbreathable environment, as if jumping underwater? Or is it because we’re preparing to vocalize — i.e. that email triggers the mental rhythms of conversation and self-presentation, so we’re taking a deep breath so we can “talk” uninterrupted for 20 seconds or so? By which I mean, is this a symptom of some form of performance anxiety?”

I found the post most interesting because he also writes about the way guitar players breathe when playing, which, like email apnea, I hadn’t noticed until it was brought to my attention.

On a side note, I’ve been a subscriber to Clive’s blog, Collision Detection, since his October 2005 New York Times Magazine article, Meet the Life Hackers.  Despite his obsession with giant squid (or maybe because of), he’s always writing about some genuinely interesting stuff, at least for geek musicians like me.  Check it out.

Are you constantly moving meeting responses out of your Inbox?  As the Outlook Team Blog points out, most folks want to see when someone declines or changes a meeting, but don’t really need Accept notices to appear in the Inbox.  Follow Michael Affronti’s step by step instructions to create rules that filter out all the meeting acceptance noise.

Removing a Topic from the IMS Topic list is as easy as dragging and dropping a folder.  IMS populates the Topic list by reading all sub-folders of the Inbox (or whatever you have defined as your ClearContext Topic Folder).  To remove a Topic from the list, click the associated folder in the Inbox and drag it to another folder outside of the Inbox.

If you decide to rename your Topic folders (perhaps because you want to take advantage of multi-level Topics), follow the process below to ensure that IMS performs correct Topic assignments in the future:

1. Go to ClearContext > Options > Preferences.  Ensure that Assign message thread to Topic is enabled on both sections of "When I move a message to a Topic folder."
2. Create a new Topic folder with the new Topic name.
3. Drag the contents of the old Topic folder into the new Topic.  This last step will ensure that IMS updates all active conversation threads with the new Topic.  (FYI – CTRL-A will highlight all messages in a folder). 
4. Finally, if any items remain in the Inbox with the old Topic assignment, highlight and re-assign using the Topic drop down.

Fritz Nelson has posted an interview of ClearContext CEO Deva Hazarika over at Information Week:

[Direct video link here.]

Not being an Outlook user, it’s clear that Fritz can’t relate to the pain many of us were used to when trying to deal with our email without ClearContext, but he does do a good job explaining IMS features and functionality.  As a bonus, at the end of the video you get a little hint at some future plans for the product.

Did you know that you can create a Topic/Sub-Topic designation that maps to Folder/Sub-Folder?  To create multi-level topics, enter topic names separated by a "/". For example, filing to Topic "Work/Project" would store the message in the "Project" sub-folder underneath the "Work" main folder.  This comes in handy when using the Dashboard’s Show Sub-Topics feature.