In this age of broadband proliferation where more and more software companies stop pressing physical media, it’s surprising to find a photo-shopped picture of a software box at every software site I visit. It’s silly really; an outdated convention that software developers need to display a retail ready picture of their product to add a sense of physical legitimacy in an otherwise digital world.
Far be it from me to buck the trend. Here’s our IMS box; coming soon to retail stores everywhere! 😉