Email ‘a broken business tool’

The Guardian calls email "a broken business tool" in a Sunday article.  Some facts:

"The average employee spends an estimated 90 minutes to two hours a day wading through hundreds of messages, suffering interruptions and distractions with every ping from their PC or BlackBerry. Worldwide email traffic has now hit 196 billion messages a day, according to the research firm the Radicati Group, and is predicted to reach 374 billion per day by 2011."

Tom Jackson, a senior lecturer in the information science department at Loughborough University, has an interesting solution to the problem:

"Jackson, who has provided email training to clients including the Danwood Group and Leicestershire police, has also designed a program which can name and shame bad emailers within an organisation. ‘It will go through all the emails you’ve sent and give you a score. It looks at how many people you sent it to, did you "reply to all", how big your subject line is, whether the message is well written. It gives a ranking of good and bad emailers, which can be a shock and make people reconsider what they’re doing."

Though I am personally pro-training and anti-shaming when it comes to email management, we have heard from many who are interested in finding technical solutions to help employees understand the implications of their personal email management style.  Maybe better knowledge of the potential impact your message will have on others is part of the puzzle?

Thanks to customer Patrick who forwarded both this and last week’s BBC article!