Smart Money

We had the opportunity to meet with Buzz Bruggeman a couple of weeks ago.  Among the pieces of sage advice that he gave, one stuck out.  He stressed how important it is to take "smart money" when building a startup.  One thing we didn’t get to discuss with him was  our particular approach to fundraising.

It’s no secret that ClearContext is a young company and we’re working hard to turn into a profitable organization.  What has been something of a secret, until this CNET article, is our unique method of bootstrapping.    Online poker winnings might not be the easiest way to fund operations, but the money comes with no strings attached and affords us the opportunity to make decisions that are good for the product and our customers. 

Smart money!

Read High-stakes start-ups for more information.